Kewpie mayonnaise is a ubiquitous Japanese condiment that is very different from western mayonnaise. Kewpie is made with egg yolks, rice vinegar, and seasonings giving it a distinctive flavor profile that is richer and more fragrant without being heavy. Kewpie has a complex and umami-rich taste that is a favorite of Japanese people. In Japan, kewpie is used to top a wide variety of traditional food such as takoyaki, okonomiyaki, and yakisoba.
Uses: Use kewpie mayo along with a slice of lemon for fried chicken or calamari. Make a killer spicy mayo by mixing kewpie with sriracha and sesame oil.
Kewpie refers to the baby mascot that servers as the logo of this company.